. >> reporter: from georgia to oklahoma, to california. the deep discounts this holiday weekend brought out the worst in some shoppers across the country. but for retailers who jump-started the shopping season early on thanksgiving day a huge success, raking in more than $59 billion, up almost $7 billion from last year. >> black friday, good or bad, isn't an indication of how the retailers will fare for the year. but it's a good sign that the consumer has shown up. >> reporter: shoppers are more conscious how they are spending the money with 2 out of 3 people using cash or debit cards instead of credit. >> did you go shopping on black friday at the retail stores? >> we did not. i did online shopping but that is it. >> reporter: for the first time ever, the national retail federation said more people chose to shop online instead of stores with cyber sales up 21% over last year, topping a new record, $1 billion. a good sign just hours before cyber monday. many sites offering free shipping. but it may pay to keep your eye out for the deliveri